Hey guys,
There is a very serious matter that must be dealt with here in Toronto: the TTC.
Now, I’m not as frequent a user of the TTC as most who reside from here do, but as you might or might not already know, they are jacking up the price of fares to $2.75, a whole $0.25 more, due to the fact that they’re obviously having financial issues. It’s a piss off. Fine.
But let me address something that had been brought to my attention by Christine, which I strongly agree with. So much that I have to address this to everyone out there because my next step is to email either the TTC (if I’m feeling generous to address what they can do to improve) or a newspaper (if I’m feening for some agreement among the peoples of Toronto).
Anyway, the topic of this whole issue is advertising.
Now, I don’t know the figures but why does it seem that the TTC wastes so much money on needless advertising of THEMSELVES. Not only that, but why is it that I’ve never seen an ad for the TTC outside of its boundaries? In other words, the TTC advertises within itself and ONLY itself. (save this note for later) On that note, try and give me a reason why the TTC should even advertise itself AT ALL. Are they not a monopoly? They have no competitors! What other means of public transportation is there in Toronto? I just don’t get it…
Needless advertising, people! When you’re on the subway or the bus, you see these ads telling you to “Ride The Rocket”. Well, shit son! I’m already ON IT!
Do they NEED to keep wasting their money, insisting you ride something that, you’re not only riding but also, has no other competitors? Let’s think here people... when you advertise something, what do you hope to achieve? You want that person to buy your product and get them thinking that they need it when they actually don’t. But the TTC in this case, fails to realize that people NEED this product and they’re the only ones out there who can provide it!
Okay okay, let’s take a step back. Say their intentions are to draw people from the suburbs to come into Toronto to use their subway, streetcars and buses. They wanna attract MORE people. This is good! But going back to my first point, where are the ads outside of the stations, buses, streetcars and subways? Wouldn’t you want to advertise around the 401 or QEW; people driving cars! You’re not going get people who are already intent on using the subway, why try and bait fish that have already bitten?
Finally, I’d like to conclude with some samples of the quality advertisements that they’ve been shelling money out for, because I can’t help but imagine what a lost cause they’ve become, not mention how useful those "special constables" are. LoL I just feel I have a duty to address this to either them or the newspaper because I don’t want you, me or anyone having to pay $2.75 when we all could be paying much less than that if they just stop trying with the advertisements.
Thank You.
Josh
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Tips on how to use the ESCALATOR: http://www.toronto.ca/ttc/pdf/ttc_escal ator_safety_steps.pdf - Guys, can we not figure this one out? And for those that want to argue that they’re putting this poster out to avoid getting sued, don’t even start. If they get hurt riding this friggin thing out of ignorance that they don’t know how to “use” it, I’m not gonna buy it. The escalator doesn’t ask/force you to ride it, that’s what the stairs are for. Maybe they should make a poster for Tips on how to use the STAIRS.
The infamous TTC Special Constables ad: http://www.toronto.ca/ttc/pdf/tsc_broch ure_2006.pdf - I love how there’s a section labelled: “The Powers of a TTC Special Constable”. When’s the last time you even saw one on a subway or a bus? Oh wait, I forgot, they have the power of invisibility. ;)
Double it up with the “Car Card” version: http://www.toronto.ca/ttc/pdf/tsc_carca rd_2006.pdf
How about an “Interior Poster” version: http://www.toronto.ca/ttc/pdf/tsc_carca rd_2006.pdf
Or maybe a “Platform Poster” version: http://www.toronto.ca/ttc/pdf/tsc_carca rd_2006.pdf
I wonder if I’ll be arrested for using the “Interior” version outside o__O
This one’s a very popular one as well: http://www.toronto.ca/ttc/pdf/how_far_4 x6.pdf
In fact, this one, the escalator and the special constables ads are TTC’s main advertisements on the homepage of their site: http://www.toronto.ca/ttc/
But back to the ad, where did you get that GORGEOUS model? Man, I’d put him on a Calvin Klein ad FOR SURE.
Okay fine, I’m ratting on his looks, but seriously, of all the possible pictures they could have taken for an ad, they had to choose the creepiest? And if they seriously had no one but this guy to shoot, couldn’t they have made him look a bit more normal and less scary? And not only that, but apparently the TTC is trying to appeal to us with getting to flower shops… Guys, what kind of society do we live in that causes us to buy flowers on a day-to-day basis? Why don’t they point us to restaurants or clothing stores, things that more people will appeal to??
There is a very serious matter that must be dealt with here in Toronto: the TTC.
Now, I’m not as frequent a user of the TTC as most who reside from here do, but as you might or might not already know, they are jacking up the price of fares to $2.75, a whole $0.25 more, due to the fact that they’re obviously having financial issues. It’s a piss off. Fine.
But let me address something that had been brought to my attention by Christine, which I strongly agree with. So much that I have to address this to everyone out there because my next step is to email either the TTC (if I’m feeling generous to address what they can do to improve) or a newspaper (if I’m feening for some agreement among the peoples of Toronto).
Anyway, the topic of this whole issue is advertising.
Now, I don’t know the figures but why does it seem that the TTC wastes so much money on needless advertising of THEMSELVES. Not only that, but why is it that I’ve never seen an ad for the TTC outside of its boundaries? In other words, the TTC advertises within itself and ONLY itself. (save this note for later) On that note, try and give me a reason why the TTC should even advertise itself AT ALL. Are they not a monopoly? They have no competitors! What other means of public transportation is there in Toronto? I just don’t get it…
Needless advertising, people! When you’re on the subway or the bus, you see these ads telling you to “Ride The Rocket”. Well, shit son! I’m already ON IT!
Do they NEED to keep wasting their money, insisting you ride something that, you’re not only riding but also, has no other competitors? Let’s think here people... when you advertise something, what do you hope to achieve? You want that person to buy your product and get them thinking that they need it when they actually don’t. But the TTC in this case, fails to realize that people NEED this product and they’re the only ones out there who can provide it!
Okay okay, let’s take a step back. Say their intentions are to draw people from the suburbs to come into Toronto to use their subway, streetcars and buses. They wanna attract MORE people. This is good! But going back to my first point, where are the ads outside of the stations, buses, streetcars and subways? Wouldn’t you want to advertise around the 401 or QEW; people driving cars! You’re not going get people who are already intent on using the subway, why try and bait fish that have already bitten?
Finally, I’d like to conclude with some samples of the quality advertisements that they’ve been shelling money out for, because I can’t help but imagine what a lost cause they’ve become, not mention how useful those "special constables" are. LoL I just feel I have a duty to address this to either them or the newspaper because I don’t want you, me or anyone having to pay $2.75 when we all could be paying much less than that if they just stop trying with the advertisements.
Thank You.
Josh
---
Tips on how to use the ESCALATOR: http://www.toronto.ca/ttc/pdf/ttc_escal
The infamous TTC Special Constables ad: http://www.toronto.ca/ttc/pdf/tsc_broch
Double it up with the “Car Card” version: http://www.toronto.ca/ttc/pdf/tsc_carca
How about an “Interior Poster” version: http://www.toronto.ca/ttc/pdf/tsc_carca
Or maybe a “Platform Poster” version: http://www.toronto.ca/ttc/pdf/tsc_carca
I wonder if I’ll be arrested for using the “Interior” version outside o__O
This one’s a very popular one as well: http://www.toronto.ca/ttc/pdf/how_far_4
In fact, this one, the escalator and the special constables ads are TTC’s main advertisements on the homepage of their site: http://www.toronto.ca/ttc/
But back to the ad, where did you get that GORGEOUS model? Man, I’d put him on a Calvin Klein ad FOR SURE.
Okay fine, I’m ratting on his looks, but seriously, of all the possible pictures they could have taken for an ad, they had to choose the creepiest? And if they seriously had no one but this guy to shoot, couldn’t they have made him look a bit more normal and less scary? And not only that, but apparently the TTC is trying to appeal to us with getting to flower shops… Guys, what kind of society do we live in that causes us to buy flowers on a day-to-day basis? Why don’t they point us to restaurants or clothing stores, things that more people will appeal to??
Current Mood:
confused
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